Video Sales Letters (VSL’s)
VSL’s are an insanely effective way to capture attention and convert viewers into buyers!
According to Adobe, shoppers that view videos are 1.81X more likely to purchase than non-video viewers.
There are a lot of distractions on Facebook. You have to make it so that people stop to view your video ad, instead of continually scrolling down their Newsfeed.
You don’t want to overproduce your video. Simple video ads that are authentic and don’t feel like a forced marketing campaign will often perform better than something that looks highly professional.
Don’t be afraid to address your prospect’s pain point head on. Don’t be afraid to pull out all the stops right away to gain attention. The beginning of your video is not the time for subtlety. Hit people right away with the most relevant information, messaging, or visuals.
- Are NOT Expensive!
- Will hold the attention of buyers,
- Are reusable,
- Cost way less then dinner for two at a nice restaurant,
- Are owned by you,
- Can be use on your personal Face Book page, in Facebook groups, on LinkedIn, as an e-mail attachment and used as many times as you want,
- Show perfectly on your computer, phone and pad,
- Can include a spokesperson,
- Will make you stand out.
We’ve been in the advertising/marketing business since 1991 and we know what works. VSL’s will increase exposure. And exposure leads to more sales.
Watch the video and remember “A picture is worth a 1,000 words”.