Thanks for Stopping by. I’ll make this quick.
My company’s goal is to help you sell more by increasing your visibility both on and off line with a very affordable investment on your part!
If this is not what you are looking for, please continue your search.
Since March 2020 the world businesses exist in has changed dramatically. Face to face selling is decreasing daily while on line selling is increasing daily by a factor or ten.
Since 1991 we’ve been increasing our clients visibility using “State of the Art” Marketing and Advertising tools including (all explained below):
- Social Media Marketing,
- Logo Design,
- Web Design & Hosting,
- E-mail Marketing,
- Sales Ad Copywriting,
- Brick & Mortar Advertising,
- Video Advertising and
- Promotional Advertising Products.
Our prices are reasonable and backed by a written guarantee.
We offer a free trial on our “Using Your Web Site as your On-line Business Card” service (see below for details).
You are the client and we work to establish and increase your brand awareness using tools that will work for you. Again, If this is not what you are looking for, please continue your search.
How You Benefit by Working with The Crystal Group
The benefit to you is we are a one stop shop for your advertising and marketing needs.
We start off by reviewing what you are doing now.
If you have a web-site you can request a report that is free of charge, specific to your site, that shows detailed information about it. Click here to see one.
We use a very simple, clear cut process to help you market and advertise your business or service.
In 1991 it started out as the “Match Book” plan but hardly anyone uses match books anymore. Now it’s the “Napkin” plan. No multi page document that you won’t read, just a simple and effective process that works.
We start with the end result you want. Or, what is your ultimate sales goal? Then work backwards from there on how to achieve it using our tool box.
Doing it this way you will have a step by step approach on what you need to do including how to measure your results rather than doing everything at once that some suggest.
If you do everything at once, which is not a good idea, how do you know what’s working and what’s not? You don’t and you are wasting your time and money!Let me do the hard lifting for you.
Try us out! It doesn’t cost you a penny with our free trial.
Interested in more information on how we can help you increase visibility? Use the contact form below and we’ll get back to you and see if we are a good fit for you.
Using Your Web Site as your On-line Business Card
It’s the 21 century and the world has just turned upside down.
People are using the web more and more to shop.
Many businesses have web sites that are, correctly, loaded with details and examples of what they do. I’m not interested in this. If you have a site like this. Keep it, you need it.
The foot in the door technique is a one page site that explains what you do and highlights how you can help solve a problem. Short and sweet, using a video or two, correct search terms to help rank, and much more.
Watch this video for more information. Then head over to https://footinthedooradvertising.com then more details on our dollar a day business card web site.
Here’s where new business’ go crazy! They think without a beautiful custom logo they will not get noticed. This is only partially true.
Your logo can be just text, a graphic or a combination of both. It needs to be visually appealing. What’s a good logo?
Here’s one test: When you are driving around look at the logos people are using on their car. I really like the business’ that put all their information on a 12 inch by 18 inch magnet and expect you to see it all as you whiz by at 30 miles/hour!
What a waste of money!
Compare this to the same size magnet with a vacuum cleaner, Large telephone number (or email/web address) and a short statement like: “need your house cleaned?” Business’ should invest between $65 & $150 for a logo that will make you stand out from your competition. Here’s some examples:
Another attention getting trick is using intro’s. Click here to see a video containing unique ways of showing off your logo, business, name, etc. The video is a collection of 7 to 12 second introductions designed to make you stand out in a crowd. See the video here.
Web Hosting & Set Up Services
I’m being redundant because this is important. For less than $1/day our hosting and design services are a complete solution to all business’ on-line needs.
Everything a business needs to establish an online presence or act as a fast loading introduction site is included in our services, including: a home page, what we do page, contact page, videos, images, Face Book Link, YouTube video and much more (click on the link below for complete information).
Our sites are designed for fast loading and to draw attention to your business. Our custom designed sites (FREE TRIAL INCLUDED) can be used in at least two ways:
- An introduction to your main site. Great for business’ like lawyers, accountants and medical professionals who have detailed and slower loading sites. This is your fast loading introduction! Think of it this way: you go into the grocery store to buy cereal, your eyes are quickly drawn to the packaging, not the detailed description and ingredients.
- All business’ whose goal is sales, visibility on the web, FaceBook, YouTube and other social media.
Click Here For detailed Information: SPECIAL WEB HOSTING PACKAGE FOR LESS THAT $1/day
Are you looking for an e-mail marketing system that includes
- broadcast features,
- list building and
- much more?
There are quite a few options available that you can use for setting up an e-mail system for your business. If finances are an issue a very good FREE option is MailChimp. If you need something more powerful there are many options available. Contact us for more information using the form below
Promotional Advertising Tools
Just becuase you advertise on line, don’t forget about off-line advertising! The more daily impressions you can have of your ad or logo will help you stay in your client’s mind. There are over 100,000 products that you can customize with your information. Over the years I’ve established relationships with the top vendors in the industry. What work best for you? Until we hear from you I’m not able to answer this.
Store Front (Brick & Mortar) Marketing
If you have a store front you cannot rely on the Internet or social media to do all your marketing and advertising. Reaching out to the community will increase sales.
Your ad does not need to be long winded. But It must include an eye catching graphic.
It must say is what you do, your hours, location and what need you can fulfill for the reader.
The ad has to be placed so that it reaches the correct audience. For example, if you sell RV parts you shouldn’t advertise in a magazine/paper that caters to renting an apartment.
There are basically two types of ads:
- Ads that cater to foot traffic and your local community and
- Industry ads that cater to a specific clientele or group.
Interested in more information on how we can help you increase visibility? Use the contact form below and we’ll get back to you to start the conversation.
Are You Ready?
To Sum up, I’ve been in business now over 25+ years and have survived! I would like to share my knowledge with you and help you grow your business with The Crystal Group as your partner.
P.S. In the first three months of 2018 I turned away working with three potential clients. In 2019, two more and now it’s May 2020 and just turned away another. Why?
- They did not realize that increasing their visibility takes time and sweat equity,
- That increasing exposure is an investment in their business and not a cost,
- That they are experts in what they do but not in marketing and advertising.
- They listen to “Dream Killers!” rather than experts – A Dream Killer is a family member, friend, committee, etc. who has no investment in the business and thinks they know everything! Dream Killers usually will lose nothing if business fails.
Contact me today and find out how I can help you increase visibility and increase your sales. It doesn’t cost anything to do this. Find out how I can help you with:
- Social Marketing using Google, Linked, FaceBook, YouTube and much more,
- On-Line and Off-Line visibility,
- Community Exposure (how your neighbors see you),
- How to effectively use videos,
- How to effectively use e-mails,
- Using promotional advertising products such as: pens, mugs, magnets, etc. A fact: 83% remember the advertiser of a promotional product! And
- Using Product Ads on your web page