DESIGN TIPS

Take a moment to look this over. It will help you frame your message.

Designing an Ad for your use depends on many considerations including:

• Who is your Target Market?
• How Many Colors will be on the magnet?
• Do you have specific corporate colors or will general colors do?
• Will you be including a picture?
• How do you plan to distribute the Ad?
• Will the Ad contain dated material (such as a calendar)?
• What is your budget?
  
  
  

Each of the above is important because it will impact your image. Remember, magnets are in general view 24 hours a day, they reflect on your image. People will see them and for many, they will be the only visible representation they have of your company. Advertisments will be put on refrigerators, file cabinets, cubicles, desks, lockers, etc. Remember you are buying advertising on a magnet,, pen, pencil, bag, etc. not an item with an imprint!

Here are some items we consider when designing your Ad:

• Design the Ad with the end user in mind
• Include your business name
• Don't Overdue your graphics
• If you're open 24 hours a day, say so (or anything else that will set you apart from your competition) Include a tag line (something catchy so people will remember you)
• If you have a logo, use it
• If you have corporate colors, use them
• Promotional Ads are miniature billboards BUT don't say to much!
• Don't use more than two different styles of fonts
• Include how you want your clients and prospects to contact you
• Full color pictures can be used on some products (magnets)
• Don't design your own art-work unles you know what you are doing. Over 80% of the art we receive (and we set up art for free!) has to be redone because it uses the wrong file formats or is to complex)
• Don't put your whole life or business history on the magnet
• Make sure you deal with a reputable company that guarantees their work
• Get a proof before the Ad goes into production. In fact, demand it.
• When you order from us, we include FREE design service service and at least two FREE proofs. We also give you suggestions on what works best for your situation. This is at no cost to you when you order from us.